Selling is not about forcing a product—it’s about understanding people and solving their problems. The notes you shared capture a highly effective three-step approach that works across any industry.
1. Find a Problem
Every successful sale begins with identifying a real problem.
Ask yourself:
What is the customer struggling with?
What pain point are they facing?
People don’t buy products—they buy solutions to their problems.
If there is no problem, there is no reason to buy.
2. Offer a Clear Solution
Once you identify the problem, present your product as the solution.
Focus on:
How your product helps
What benefits it delivers
Why it makes life easier
Keep it simple and direct. Confused customers don’t buy—clear customers do.
3. Add a Unique Spin (Differentiate)
This is where most people fail. Just offering a solution is not enough—you must show why your product is different.
Explain:
What makes your product unique
Why it’s better than alternatives
What special value it brings
This “spin” creates interest and builds trust.
Example (Simple Understanding)
Problem: People don’t have time to cook
Solution: Ready-to-eat healthy meals
Unique Spin: Fresh, homemade taste with no preservatives
Now the product stands out.
Final Insight
Selling is not manipulation—it’s communication.
If you:
Understand the problem
Provide a clear solution
Show what makes you different
You can sell anything, to anyone.
Solve first. Sell later.