Turning Effort into Excellence: A Practical Guide to Hard Work, Smart Marketing, and Meaningful Growth

 

  • Always approach prospective customers expecting to sell
  • Take advice of others about your approach and present
  • Have confidence in yourself if you want others to believe in you
  • Track paperwork process from start to finish to cut out waste
  • Focus on early morning period to catch up on undone tasks
  • Plan days daily, monthly and years annually
  • Contact people by telephone first or email to avoid unnecessary visits
  • Make websites useful as well as usable
  • Act straight away on any criticism of your websites
  • Limit your email usage to Business rather than personal matters
  • Regard your customers as allies rather than as opponents
  • Do research into customers actual needs and respond to findings
  • If you promise anything always keep it
  • Save time and effort by targeting sales drives
  • Pay equal attention to new and existing customers
  • Spend time finding out who makes the final decision to buy in the target company
  • Work closely with customers to find out the best selling opportunities
  • Think about the customers as your most valuable business assets
  • Do not be afraid of silence, use them to collect your thoughts
  • Remember that any hostility is not aimed at your personality
  • Avoid speculating about how a meeting went
  • Encourage customers to reveal their aims
  • Always strive to obtain feedback
  • Maintain top class service standards to please and retain customers
  • Employ proven research firms to measure customer satisfaction
  • Good is not good enough only excellence takes forward
  • Test different letters on groups of customers and select the best
  • Make sure all mailed material reinforces brand values
  • Have your material read by someone to spot the errors
  • Like the people you deal with, show your liking in word and deed
  • Confirm the time before you leave for meeting
  • Only give your customers product information they really want
  • Be aware of your objective
  • Be absolutely sure to stay on services or promises you make
  • Keep your talk short and keep to the point positively
  • Arrange to meet your customers face to face however hard it may seem
  • Test different letters on groups of customers and select the best
  • Pose as a customer to test how your company handles calls
  • Look for most exciting customer propositions
  • Consider how to grab attention
  • Make the best possible use of first minute with customers

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